CSU Ram's Head


Proposals will be a 1-2 page concise memo on what you will be doing for your project, including audience, goals, and topic considerations. In particular, a user analysis must be included. The proposal provides a plan to follow for the website design, production, and management.

Make sure you have read Understanding Your Web Audience before you begin. Your site specification must cover the following topics:

1. Description of organization (Organization name and what they do)

2. Audience:

  • Who will be using the site (main target audience, or audiences) and what are their characteristics

3. Objectives:

  • What are your objectives for the site (that is, the client or owner's measurable objectives)
  • What do you think are the specific objectives of the users of the site

4. Topic areas:

  • What topics you will cover (the main content areas, such as those that will be included in the main navigation)