JTC372-Web Production and Management

Spring 2018

Section 1 (CRN 11685)
1-2:40 pm
Clark C235

Section 2 (CRN 15666)
3-4:40 pm
Clark C235

Section 3 (CRN 30800)
5-6:40 pm
Clark C235

Course Syllabus

The JTC372 course will provide a foundation for those who will work in developing or managing web sites.

The course will focus on information-based organizational Web sites, rather than e-commerce sites or personal home pages. Principles of good communication will be applied rigorously. The basic techniques of Web design, in particular those found in the Dreamweaver web site editing software, will be introduced and practiced. Advanced techniques will also be introduced as time permits, but not covered in depth due to time limitations.

This course is intended to provide an overview of current tools and technologies appropriate for prospective communication professionals. Students are required to develop an original web site project that provides practical experience in current practice in web development.

Evaluations will consist of weekly assignments, an exam and a Web site project that will be developed for an organization. The project consists of four phases: a site specification, a preliminary Web site design and report, a usability test and report, and a final Web site design and report.

The course will be a reasonable amount of work given the broad topic; however, it will be very difficult to catch up if you get behind in the assignments. Developing a web site takes time and cannot be left to the end. The assignments are intended to keep you on track for completing the course.

This syllabus is subject to change. An updated version will always be available at the course web site (www.jtc372.net).


Topics covered in the course include:

Assignments and Grading

Grading will be based on a point scale for each assignment. Course letter grades will be the standard A = 90%+, B = 80-89, C = 70-79, and so on. +/- grading will be applied.

Assignment Date Due Percent
Exercises and class participation Weekly 20
Project ideas


Site specification TBA 5
Preliminary content TBA 5
Style and layout


Test TBA 20
Preliminary design and usability report TBA 15
Final Web site project and report TBA 25


All course readings will come from various on-line sources. There will be no course textbook.


Attendance: Attendance is mandatory. There is a very strong correlation between attendance and project grades, since this is a lab course and the vast majority of the material you need to know and the techniques you need to develop in order to complete your project will be covered in class. If you miss class more than twice or you are habitually late, it will be reflected in your final grade. If you work efficiently, you should be able to develop your project and complete your reports in the lab time given. Any extra time you have in the lab should be devoted to development of your project.

Phone policy.Cell phones are to be silenced and put away during lecture.

Readings: It is required that you read the assignments as the class exercises will reinforce the concepts required in the readings. Your reports will require that you address the concepts presented in the readings and your project will be evaluated based on the principles in the readings. Additionally, concepts discussed in the readings will be covered on the test.

Class behavior: Web surfing, texting and checking email during class is also not acceptable. Discussion of relevant subject matter during lab time is acceptable, but please keep conversations to a minimum. Lab time is to be devoted toward exercises and your project.

Honor Pledge: The course will adhere to the Academic Integrity Policy of the Colorado State University General Catalog and the Student Conduct Code.

Weekly Schedule

The class schedule will be developed during the course of the semester. I will keep the schedule 1-2 weeks in advance of the current class.

The Project

In this course, you will develop a web site project. This web site must be for an organization. Organizations must be real or one that will actually be established. Personal web pages will not be acceptable for a project in this course. If you have an alternate idea for a project to present information on a topic, please see me. Be advised that I will take a highly skeptical approach based on previous experience teaching this course.

In previous semesters teaching this course, I have come to expect a very high standard for both design and content in the final projects. Many of the best projects in this course approach professional standards. You will need to carefully choose an appropriate project that has sufficient depth of content without being overwhelming. At minimum you should have 15 pages of content.

Students are encouraged to pick a subject for their project that has personal relevance to themselves. Special encouragment is given to selection of projects that reflect personal experience, entreprenurial efforts and diversity.

Some important guidelines:

  1. You must have the right to use the content for your project, and be prepared to demonstrate this if asked.
  2. You have to do the layout on your own, without the use of templates or frameworks of any kind.
  3. It is acceptable and even encouraged that you have a web site with back end programming, but your site will be evaluated on its front end layout, not its back end complexity.


Ben O'Connor is a contract web designer/developer. He has developed dozens of web sites for corporate clients. In addition to his contract work, Ben worked for a startup internet company, Cybercrop.com, and assisted in the development of an agribusiness web-based trading application.

Ben is intimately familiar with design concepts, graphic design and optimization, Cascading Style Sheets, coding in HTML and the use of Macromedia Dreamweaver. He also has extensive experience in developing database-driven sites using Cold Fusion and MySQL, and in administering web servers using Apache.

Some recent web sites Ben has worked on:





Ben is also a working musician who plays approximately 125 dates in an average year in the Rocky Mountain

970-988-4290 (cell)

Office Hours: By appointment
Course Web site: www.jtc372.net